Citing the growing hazard of deepfakes, america Federal Commerce Fee (FTC) is looking for to replace a regulation prohibiting the impersonation of companies or authorities companies by artificial intelligence (AI) to guard all customers.
The up to date regulation — topic to last language and public suggestions obtained by the FTC — might make it unlawful for a generative artificial intelligence (GenAI) platform to supply services or products they know could also be used to hurt customers by impersonation.
In a press launch, FTC Chair Lina Khan stated:
“With voice cloning and different AI-driven scams on the rise, defending Individuals from impersonator fraud is extra crucial than ever. Our proposed expansions to the ultimate impersonation rule would do exactly that, strengthening the FTC’s toolkit to handle AI-enabled scams impersonating people.”
The FTC’s up to date authorities and enterprise impersonation rule empowers the company to provoke federal court docket circumstances on to compel scammers to return funds acquired by impersonating authorities or enterprise entities.
2. Scams the place fraudsters pose as the federal government are extremely frequent. Final 12 months Individuals misplaced $2.7 billion to impersonator scams.
The rule @FTC simply finalized will allow us to levy penalties on these scammers and get again cash for these defrauded.https://t.co/8ON0G63ZjL
— Lina Khan (@linakhanFTC) February 15, 2024
The ultimate rule on authorities and enterprise impersonation will develop into efficient 30 days after publication within the Federal Register. The general public remark interval for the supplemental discover of proposed rulemaking will probably be open for 60 days following the date it’s printed within the Federal Register, with particulars on the right way to share feedback.
Deepfakes use AI to create manipulated movies by altering somebody’s face or physique. Whereas no federal legal guidelines deal with the sharing or creation of deepfake photographs, some lawmakers are taking steps to address this issue.
Associated: EU committee greenlights world’s first AI legislation
Celebrities and individuals who are victims of deepfakes can, in concept, use established authorized choices like copyright legal guidelines, rights associated to their likeness and varied torts (reminiscent of invasion of privateness or intentional infliction of emotional misery) to hunt justice. Nonetheless, pursuing circumstances beneath these numerous legal guidelines will be prolonged and demanding.
On Jan. 31, the Federal Communications Commission banned AI-generated robocalls by reinterpreting a rule that forbids spam messages made by synthetic or pre-recorded voices. This transfer got here simply after a telephone marketing campaign in New Hampshire that used a deepfake of President Joe Biden to discourage individuals from voting. With out motion from Congress, varied states across the country have passed laws making deepfakes unlawful.
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