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CoinShares Rebrands XBT Provider, Targets Nordic Expansion

June 17, 2024
Reading Time: 5 mins read
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CoinShares Rebrands XBT Provider, Targets Nordic Expansion

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CoinShares
Worldwide Restricted, a number one digital asset funding firm, has
introduced the rebranding of its long-standing crypto ETP model, XBT Supplier,
to “CoinShares XBT Supplier.” This transfer aligns with the corporate’s
group technique and units the stage for growth within the second half of 2024.

Since its
inception in 2015, CoinShares XBT Supplier has been a pioneer within the crypto ETP
area, providing the world’s first Bitcoin and Ethereum -based exchange-traded
merchandise. With present property beneath administration (AUM) of $3.4 billion, the
firm has established itself as a trusted selection for Nordic buyers looking for
regulated crypto publicity.

As a part of
its development technique, CoinShares is actively exploring new alternatives
tailor-made particularly for the Nordic market. Townsend Lansing, Head of Product at CoinShares, commented
on the potential for a brand new suite of “next-generation” merchandise within the area.

“Our
CoinShares XBT Supplier ETPs have delivered publicity to BTC and ETH for practically
a decade,” he added.

CoinShares’
choice to focus on the Nordic market follows a interval of serious
development and growth for the corporate. The agency not too long ago reported its most
successful financial quarter to date
and finalized the
purchase of Valkyrie Funds
, a US-based funding firm. This
strategic acquisition
has significantly enhanced CoinShares’ worldwide
attain and strengthened its skill to function successfully in key markets
worldwide.

“Throughout
Europe and the US, we’re seeing elevated demand for crypto publicity through
regulated merchandise as buyers contemplate the potential advantages of together with
digital property as a part of their total portfolio,” commented Frank Spiteri,
Head of Asset Administration at CoinShares.

Spiteri
added that the present rebrand “is the beginning of an thrilling new chapter” for CoinShares’
Nordic operations.

This is not
the one latest rebranding throughout the cryptocurrency sector. Lower than two
months in the past, CoinW Exchange , a well known entity within the digital asset buying and selling
sphere, marked its sixth anniversary with important modifications. Primarily based in Dubai,
the change launched a rebranding campaign, which coincided with
the introduction of its Proprietary Buying and selling (Prop Buying and selling) product.

Two weeks
prior, Okcoin Europe Ltd. took a decisive step to strengthen its place in
Europe by changing its brand to OKX and naming Erald Ghoos as the brand new European
Common Supervisor.

CoinShares
Worldwide Restricted, a number one digital asset funding firm, has
introduced the rebranding of its long-standing crypto ETP model, XBT Supplier,
to “CoinShares XBT Supplier.” This transfer aligns with the corporate’s
group technique and units the stage for growth within the second half of 2024.

Since its
inception in 2015, CoinShares XBT Supplier has been a pioneer within the crypto ETP
area, providing the world’s first Bitcoin and Ethereum -based exchange-traded
merchandise. With present property beneath administration (AUM) of $3.4 billion, the
firm has established itself as a trusted selection for Nordic buyers looking for
regulated crypto publicity.

As a part of
its development technique, CoinShares is actively exploring new alternatives
tailor-made particularly for the Nordic market. Townsend Lansing, Head of Product at CoinShares, commented
on the potential for a brand new suite of “next-generation” merchandise within the area.

“Our
CoinShares XBT Supplier ETPs have delivered publicity to BTC and ETH for practically
a decade,” he added.

CoinShares’
choice to focus on the Nordic market follows a interval of serious
development and growth for the corporate. The agency not too long ago reported its most
successful financial quarter to date
and finalized the
purchase of Valkyrie Funds
, a US-based funding firm. This
strategic acquisition
has significantly enhanced CoinShares’ worldwide
attain and strengthened its skill to function successfully in key markets
worldwide.

“Throughout
Europe and the US, we’re seeing elevated demand for crypto publicity through
regulated merchandise as buyers contemplate the potential advantages of together with
digital property as a part of their total portfolio,” commented Frank Spiteri,
Head of Asset Administration at CoinShares.

Spiteri
added that the present rebrand “is the beginning of an thrilling new chapter” for CoinShares’
Nordic operations.

This is not
the one latest rebranding throughout the cryptocurrency sector. Lower than two
months in the past, CoinW Exchange , a well known entity within the digital asset buying and selling
sphere, marked its sixth anniversary with important modifications. Primarily based in Dubai,
the change launched a rebranding campaign, which coincided with
the introduction of its Proprietary Buying and selling (Prop Buying and selling) product.

Two weeks
prior, Okcoin Europe Ltd. took a decisive step to strengthen its place in
Europe by changing its brand to OKX and naming Erald Ghoos as the brand new European
Common Supervisor.

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Tags: CoinSharesExpansionNordicProviderRebrandstargetsXBT
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