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Sustainability trends: 5 issues to watch in 2024

February 7, 2024
Reading Time: 7 mins read
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In 2024, sustainability is taking heart stage.

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Efforts to trace and cut back emissions, environmental impact and contributions to climate change are now not uncommon or non-obligatory; as a substitute, they’ve turn into the norm. Companies, governments and people now see sustainability as a worldwide crucial. Superior applied sciences, extra stringent reporting requirements and stronger assist from stakeholders are constructing momentum for eco-friendly initiatives and the incentives that encourage them. Right here’s what to look at:

Web zero: The race strikes ahead

The worldwide deal with reaching net-zero emissions—the purpose which human-caused greenhouse gas emissions are balanced by an equal quantity faraway from the environment—has intensified in recent times. Many international locations have dedicated to reaching internet zero by 2050, aligning with the Paris Settlement’s purpose to restrict international warming to effectively under 2 levels Celsius. And companies throughout varied sectors are setting rigorous sustainability targets, investing in renewable power sources and creating revolutionary options to scale back their carbon footprint. These efforts are sometimes pushed by stakeholder expectations, regulatory necessities and the popularity that sustainable business practices can enhance the underside line. And so they might drive financial positive factors: Analysis reveals markets for carbon-neutral items and companies could also be price $10.3 trillion to the worldwide financial system by 2050.1

In pursuit of internet zero, organizations will focus their sustainability efforts on two paths in 2024:

  • Clear power: The transition from fossil fuels to renewable energy sources is central to sustainability methods and internet zero initiatives, and was a central problem final yr on the United Nations’ COP28 local weather summit. As a part of their power transition plans, many international locations are growing their use of fresh power—that’s, energy generated from recyclable and regenerating sources, corresponding to photo voltaic, wind, geothermal and extra—to scale back their carbon footprint. Firms are investing in renewable power initiatives and implementing energy-efficient applied sciences and practices. These efforts usually go hand in hand with broader company sustainability initiatives and may result in vital value financial savings and improved environmental efficiency.
  • Sustainable provide chains: Pushed by growing client demand for sustainable merchandise and heightened consciousness of the environmental impression of manufacturing and delivery items, extra companies want to make their supply chain operations extra sustainable. This may occasionally embrace utilizing extra eco-friendly packaging or manufacturing supplies and decreasing waste, in addition to human-centered efforts corresponding to guaranteeing truthful labor practices and secure work environments. These adjustments usually require rethinking organizational practices and creating new partnerships. Companies are more and more conscious that their impression goes past their very own operations; in consequence, they’re taking steps to deal with Scope 3 carbon emissions, or these emitted by different operators of their worth chain.

Sustainability reporting: Accountability on the report

This can be the most important yr but in sustainability reporting. The European Union’s Corporate Sustainability Reporting Directive (CSRD), which requires firms in Europe and past to make annual experiences on the environmental and social impression of their enterprise actions, got here into impact in January. Along with CSRD, California has new obligatory reporting guidelines coming into play in 2024, whereas international locations world wide are on the verge of implementing their very own non-financial disclosure and documentation necessities.

Traders, regulators and stakeholders are more and more demanding that firms disclose their publicity to climate-related dangers , corresponding to dependence on fossil fuels or vulnerability to climate occasions. Via each obligatory reporting and voluntary disclosures, firms can establish and handle climate-related dangers, and supply precious data to buyers and different stakeholders for higher transparency.

Reporting can be changing into important to corporate social responsibility initiatives. As extra firms set broad environmental, social and governance (ESG) targets, discovering a approach to observe and precisely doc progress is more and more necessary. The transparency offered by common and thorough reporting is a technique to assist keep away from greenwashing, or deceptive claims about sustainability and environmental impression. With regulated documentation, customers, governments and different stakeholders could make higher selections primarily based on reliable data.

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However compliance with the broad array of obligatory reporting guidelines across the globe could be complicated and complex. One survey discovered that 81% of firms have been creating new roles and duties to accommodate the rising variety of disclosure necessities, whereas 99% of firms mentioned they have been considerably or very more likely to spend money on extra applied sciences and instruments associated to ESG reporting.2 For instance, some are turning to software solutions that may extra simply seize, handle and report ESG information.

Round financial system: When waste is a useful resource

Waste not, need not: the round financial system mannequin, which goals to attenuate pointless waste and take advantage of sources, is booming. As an alternative of seeing issues as disposable, it encourages the reuse and recycling of merchandise. Analysis expects that transitioning to a round financial system might generate USD 4.5 trillion in financial advantages by 2030.3

Companies play a vital function in selling the round financial system by redesigning merchandise to be extra sturdy, reusable or recyclable, reducing down useful resource consumption and decreasing waste all through the product life cycle. Retailers, notably within the style business, are more and more embracing round enterprise fashions: rental and resale packages supply alternatives for progress, whereas restore companies supply a substitute for landfill disposal. Different companies are getting concerned by offering avenues for extending product life or plans for recycling or refurbishment.

Biodiversity: Embracing nature-positive

Biodiversity loss, one of many impacts of local weather change and ecosystem disruption, poses a big menace to Earth’s future. The World Financial Discussion board’s World Dangers Report ranks biodiversity loss among the many prime 5 threats to humanity within the subsequent decade, with over half of the world’s GDP being reasonably or extremely depending on nature.4

Efforts to protect biodiversity and pure sources gained momentum in December 2022, when international locations signed a worldwide biodiversity framework on the United Nations’ COP15 summit. Governments, companies, and non-profit organizations globally are implementing initiatives corresponding to establishing protected areas, restoring degraded ecosystems and selling sustainable agriculture and forestry practices.

They’re additionally turning to a brand new perspective: “nature constructive.” Much like “carbon impartial” within the context of emissions, nature constructive refers to stopping, avoiding and reversing environmental destruction. This may be quantified by measuring metrics like tree cowl, habitat integrity and variety of species, and is guided by sustainable growth ideas. The purpose is for there to be extra nature by 2030 than there’s as we speak—which suggests taking actionable steps in 2024.

 Sustainable know-how: New methods to do extra

With a increase in artificial intelligence (AI), machine learning (ML) and a number of different superior applied sciences, 2024 is poised to the be the yr for tech-driven sustainability. As firms take into account their local weather impression within the coming yr, a number of instruments and capabilities might help information key sustainability targets:

  • Synthetic intelligence: AI might help optimize power consumption, cut back emissions and assist decision-making processes in sustainability technique growth. Some organizations are leveraging AI’s capabilities to pursue their very own sustainability—for instance, to supply extra accurate climate predictions, optimize power use in buildings or establish areas of waste or inefficiency within the provide chain.
  • Trade 4.0: Producers are integrating new applied sciences, together with Internet of Things (IoT), cloud computing and AI and machine studying, into their manufacturing services and all through their operations. The sensible factories that make up Industry 4.0 have capabilities that result in elevated automation, predictive upkeep, self-optimization of course of enhancements and efficiencies that cut back each emissions and general prices.
  • Software program options: As talked about, software program options might help firms navigate the more and more advanced net of obligatory ESG reporting necessities. The IBM Envizi ESG Suite, for instance, can acquire lots of of information sorts effectively, analyze information throughout silos and ship audit-ready experiences simply—a course of that may in any other case be labor and price intensive.  Environment, health and safety (EHS) software can streamline information assortment and incident reporting, observe security inspections and certifications, and information danger evaluation and mitigation, whereas environmental intelligence software can monitor climate for potential disruptions and inform decision-making.

Sustainability developments for 2024: The yr forward

As we transfer via 2024, these sustainability developments will form international responses to the urgent challenges of local weather motion and environmental impression. By understanding these key sustainability developments, your group can higher navigate the trail to a extra sustainable future.

Join the IBM Sustainability Community


1 Green transition creates $10.3T opportunity for the global economy by 2050, a new report finds (Hyperlink resides exterior ibm.com), January 2023

2 Sustainability Action Report (hyperlink resides exterior ibm.com), Deloitte, December 2022

3 The Circular Economy Could Unlock $4.5 trillion of Economic Growth (Hyperlink resides exterior ibm.com), Accenture, September 2015

4 The Global Risks Report 2020 (Hyperlink resides exterior ibm.com), World Financial Discussion board, January 2020

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