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Ethereum Name Service (ENS) Teases In-house L2

February 9, 2024
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The ENS service has grow to be extra essential within the final two years as crypto adoption has skyrocketed. 

Web3-focused tackle naming protocol, Ethereum Title Service (ENS), is engaged on creating an in-house layer-2 community, based on an unique report. Talking in an unique report, ENS govt director Khori Whittaker said the blockchain protocol has invested closely in analysis towards assembly its L2 wants.  Nevertheless, the difficulty remains to be being debated internally, as there are nonetheless discussions in regards to the modalities of the challenge.

One space of concern is whether or not integrating with a pre-existing answer can be a greater various to creating a brand new product. Whittaker shared some particulars in regards to the proposal. He stated the L2 protocol can be dubbed the ‘id layer’ when it launches.

ENS is a Web3 equal of a Area Title Service (DNS) that assigns addresses on the web. The blockchain protocol typically converts prolonged Ethereum addresses, consisting of random numbers and letters, into human-readable names. These names are often denoted with the ‘.eth’ tag. This permits customers to ship Ethereum-backed tokens to those human-readable names extra simply.

At its core, ENS is distributed, open, and an extensible naming system working on the Ethereum protocol. The ENS service has grow to be extra essential within the final two years as crypto adoption has skyrocketed.

Now, extra builders are creating Web3-themed decentralized functions (dApps) however need to deal with prolonged pockets addresses that aren’t memorable and user-friendly. ENS is the bridge in the direction of making a sustainable and simply accessible surroundings for all customers.

Sharing extra particulars, the ENS govt revealed that lots of its builders are leaning in the direction of constructing on one other zero-knowledge (zk) rollup protocol Optimism. He, nonetheless, claimed that the analysis outcomes shall be forthcoming within the subsequent weeks.

ENS Constructing Sturdy Basic Base with Web2 Companies

Whereas ENS solely focuses on the Web3 ecosystem, the blockchain protocol has been gaining mainstream adoption throughout the legacy tech area. Earlier this week, the protocol partnered with common area registrar GoDaddy.

ENS made the announcement on X (previously Twitter) on its official deal with, stating that its naming service will now be accessible to the 20 million plus prospects GoDaddy serves.

We’re thrilled to announce our partnership with @GoDaddy 🎉

Thousands and thousands of consumers can now use their DNS domains within the ENS ecosystem!

Let’s dive into what this implies👇 pic.twitter.com/PyrZi4e5cV

— ens.eth (@ensdomains) February 5, 2024

The partnership would enable ENS customers to hyperlink their Web3 domains to conventional domains totally free.

Moreover, Web2 customers can import their ‘.com,’ ‘.xyz,’ and different DNS knowledge to ENS, because of the protocol’s Gasless DNSSEC product, which was launched on January 29.

This integration is powered by our current Gasless DNSSEC launch ⛽

Learn all about Gasless DNSSEC within the thread beneath! https://t.co/a2UGB8WOKi

— ens.eth (@ensdomains) February 5, 2024

The ENS native token powers the ENS ecosystem. Following this GoDaddy announcement, the ENS token flipped bullish. The day by day buying and selling quantity grew by nearly 200%. Within the final 24 hours, ENS has surged 0.88% and is buying and selling at $20.94, based on CoinMarketCap.

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