The Sony Bravia X90L is one in every of our picks for the best Sony TVs you can buy, and for good purpose. Its coloration accuracy, precision brightness, 120Hz easy movement, and 4K picture processing make it one in every of our most advisable TVs total. I contemplate it one of the vital underrated TVs in the marketplace. And proper now, forward of Amazon Prime Day, it can save you on nearly each measurement mannequin, from $150 off the 55-inch to $3,000 off the 98-inch.
Additionally: The best Prime Day deals right now
I’ve seen all the finest 2024 TVs from Sony, Samsung LG, TCL, and Hisense at CES 2024 and at a number of occasions since then. And once I lately needed to exchange a 7 year-old 55-inch TCL TV that died, I changed it with a 65-inch Sony X90L as a result of I feel it has one of the best image for the cash proper now, and it comes with a pair further benefits as properly.
Do not miss this deal on the excellent Sony Bravia XR X90L TV — particularly if you happen to had been contemplating a TCL QM8 or Hisense U8K. All three of those TVs are round $1,000 — $900 to $1,300 road worth — for a 65-inch, and the Sony is one of the best of the three.
Additionally: The best TVs of 2024: Expert tested
Whereas the Sony Bravia XR X90L does not blow you away on the spec sheet — it is an LED TV with a full-array backlight — the real-world efficiency and value make it probably the greatest buys in the marketplace, based mostly on ZDNET’s testing. This Sony TV is technically in the identical class as its very fashionable 2023 rivals, the TCL QM8 and Hisense U8K. Nonetheless, whereas these are Mini LED TVs and seem like they need to be higher TVs on paper, the Sony X90L has higher coloration accuracy, loads of brightness, and a a lot nicer distant than both the TCL or Hisense TVs.
Since Sony has had an extended partnership with Google, the X90L additionally has a superb implementation of Google TV, which makes the X90L’s software program interface a lot friendlier to make use of than Samsung’s Tizen and LG’s webOS, which might each be overly sophisticated and irritating to navigate.
With the X90L, you additionally get Sony’s wonderful image processing to upscale content material to 4K, which is very useful if you happen to’re watching older content material or YouTube movies and it is stronger than something provided by Hisense and TCL. And if you happen to’re on the lookout for a TV to observe films, the X90L almost rivals costly OLED and high-end QLED TVs that price nearly twice as a lot. When you’re upgrading from a TV that’s no less than 4-5 years previous, you’ll be blown away by the image high quality of X90L — and it’ll require loads much less tuning out-of-the field than different TVs.
Of all of the 5 main TV manufacturers, Sony has essentially the most superior image processing and that implies that it does not over-saturate and over-brighten the picture the best way Samsung, LG, TCL, and Hisense fashions typically do. Once more, meaning Sony TVs typically have a greater image than higher-spec’d rivals from the price range TV makers (Hisense and TCL) and may typically compete with dearer fashions from the premium distributors (Samsung and LG).
Additionally: Mini LED vs. OLED: What’s the difference, and which TV should you buy?
For avid gamers, this TV has a devoted sport mode, HDMI 2.1, VRR, and it has Auto HDR Tone Mapping when related to the Sony PS5. It additionally has a sport menu so you’ll be able to wonderful tune the settings to your preferences.
The Sony X90L is not as vibrant as its Mini LED rivals from TCL and Hisense — and even its 2024 successor, the Sony Bravia 7 — but it surely nonetheless takes benefit of Sony’s superior backlight system to brighten particular components of the picture and it does a superb job of unveiling the main points within the shadows of darkish films and reveals. I am utilizing the X90L in a vibrant room and have by no means had an occasion the place I wanted the image had been brighter.
After all, Sony’s merchandise typically carry a ten% to twenty% worth premium due to the Sony model title, so it is necessary search for gross sales and offers like those we have highlighted from Amazon.
In case you have a bit extra to spend, I would advocate contemplating an improve to an OLED as a result of the Sony A80L, the Samsung S90C and the LG C3 are all 2023 OLEDs you’ll be able to choose up on sale for round $1,600 for a 65-inch this summer season.
Offers are topic to promote out or expire at any time, although ZDNET stays dedicated to discovering, sharing, and updating one of the best product offers so that you can rating one of the best financial savings. Our group of specialists usually checks in on the offers we share to make sure they’re nonetheless reside and obtainable. We’re sorry if you happen to’ve missed out on this deal, however do not fret — we’re continually discovering new possibilities to attain financial savings and sharing them with you at ZDNET.com.
